Marketing strategy of an innovative product

Innovation helps businesses create wealth. Innovation is a necessity to deliver value to users through innovative products. With globalization, survival depends on a firm's ability to reduce product development cycle time and offer innovative products that are perceived to provide value to customers. Innovation needs to be fostered and businesses need to make it easy for team members to be creative while using systematic methods. Product design and development is a complex process that requires input from different functional areas. To be successful, businesses must adopt design methods to ensure that the product meets all user expectations when launched. The course will enable students to get to know the process of developing innovative products and the various design methods.